GRIMM Structural Packaging

Brand-based Concept Design, Rebranding

Joe and Lauren have been experimenting with the near-magical transformative qualities of yeast since 2005 when they met as students and artists in Providence, Rhode Island. GRIMM has collaborated with several artists. Since the atmosphere of the brand is full of music, artists, and sound art. I designed these dynamic viusals to emphasize the liberal art spirit of GRIMM beer.

Student project, Structural Packaging, Pratt Institute